With every sneeze a worry, and the face mask an unlikely fashion accessory for autumn winter, I am suddenly desperate for ways to move away from the fashion industry's double kiss, toward an air kiss or better yet, a firm hand shake.
During Fashion Weeks, both bonding and business meeting are sealed with a kiss. With the double kiss in Europe, single kiss in New York, and big hug in California all up for debate, we may have to issue an edict or make an announcement to avoid hurt feelings.
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Instead of iPod carrier pockets, maybe fashion's best and brightest should think more about hand wash pockets, prints for faced masks, and bringing back gloves.
While I certainly don't make light of a swine flu, maybe it is a good time to sacrifice etiquette in favour of playing it safe. It will be interesting to see how the fashion world reacts on the runway - and in the front row!